Strategic Association Management (SAM) is pleased to announce the appointment of Paulina van Eeden Hill, CAE, as Chief Operating Officer (COO), effective immediately.

Paulina has been an integral part of the SAM team since 2018, most recently serving as Vice President of Partner Services. Through her experience on the SAM executive leadership team, she has played a pivotal role in building SAM’s partner services, refining business development processes and implementing employee hiring and staffing structures.

In her new role as COO, Paulina will oversee day-to-day operations, drive strategic initiatives and ensure companywide alignment with SAM's goals and objectives. Her appointment as COO solidifies SAM's commitment to delivering exceptional service and value to association partners as she spearheads initiatives to drive SAM's growth, streamline processes and develop continued employee excellence. Additionally, Paulina will continue to serve as executive director of the Texas Association for the Gifted and Talented (TAGT), a SAM association partner since 2018.

"We are thrilled to appoint Paulina as our Chief Operating Officer," said JJ Colburn, CAE, co-CEO at Strategic Association Management. "Her proven track record of leadership and strategic vision make her perfectly positioned to help lead SAM forward. We have full confidence in Paulina's ability to excel in this role and are excited about the positive impact she will undoubtedly continue to make on SAM and the clients we serve."

Please join us in congratulating Paulina on her well-deserved appointment as COO. We look forward to SAM's continued success and growth under her leadership.